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Offline-Online Partnerships
OFFLINE-ONLINE PARTNERSHIPS
There is a new breed of retailer in town; those that collaborate to make the digital to offline transition smoother – because after all what we purchase online, needs to manifest itself offline. ‘Click and collect’ services allows shoppers to purchase online and pick it up in store. Where these click and collect services go further, is that of offline-online partnerships. This is where the online purchase gets delivered to a physical store or collection point of another brand. This occurs where some brands don’t have a high street presence. Doddle and Collect Plus are key names providing this service.
2018
Doddle
- Year founded: 2014
- Offline store locations: 807 stores
- Number of employees: Unknown
- Founder(s): Tim Robinson
- Revenue: £184 million(2018)
From Offline – Online:
Aiming to end the frustration of failed first-time deliveries, Doddle offers many stores, kiosks and concessions in convenient places, like outside of tube stations, where people can pick up their parcels.
2018
Collect plus
- Year founded: 2009
- Offline store locations: Over 7,000 stores nationwide
- Number of employees: Unknown
- Founder(s): Neil Ashworth
- Revenue: £14.3 million (2013)
Offline – Online:
As a rival to the Post Office, this private delivery service means that customers can send their parcels all over the UK to CollectPlus points that are either in stores (like Co-op or Costcutter) or in their special Collect Plus stores. Apparently 90% of people who live in the UK are within one mile of a CollectPlus store.
2018
eBay
- Partnership: Argos + Sainsbury’s
- Years founded: eBay – 1995. Argos – 1972. Sainsbury’s – 1869
- Year partnership began: 2016
- Offline store locations: Over 7,000 stores nationwide
- Number of employees: Unknown
- Founder(s): eBay: Sahil Nanda. Argos: Richard Tompkins. Sainsbury’s: John James Sainsbury.
- Revenue: £4,095.3 million (2016)
Customers of eBay can order online and have them delivered to Argos. When Sainsbury’s took over Argos in 2018 this partnership extended to the supermarket’s stores too.
2018
Amazon Locker
- Partnership: Co-operative Food and Morrison
- Years founded: 2011
- Year partnership began: n/a
- Offline store locations:
- Number of employees: Unknown
- Founder(s): Jeff Bezos
- Revenue: US$177.866 billion
Amazon Lockers are part of a parcel delivery service by Amazon whereby customers of the online retailer select the locker as their delivery address and when ready can collect it themselves. Lockers are secured with a unique pin code. Amazon Lockers are available in over 2000 locations and over 50 cities, as of December 2017. In the UK Amazon has a partnership with Co-operative and Morrisons – they are located in their stores, although there are exceptions to this arrangement.
2018
