Offline-Online Partnerships

OFFLINE-ONLINE PARTNERSHIPS

There is a new breed of retailer in town; those that collaborate to make the digital to offline transition smoother – because after all what we purchase online, needs to manifest itself offline. ‘Click and collect’ services allows shoppers to purchase online and pick it up in store. Where these click and collect services go further, is that of offline-online partnerships. This is where the online purchase gets delivered to a physical store or collection point of another brand. This occurs where some brands don’t have a high street presence. Doddle and Collect Plus are key names providing this service.