Joe Browns

• Year founded: 1998
• Offline store locations: 1
• Number of employees: 120
• Founder(s): Simon Brown
• Revenue: £19.2

From clicks to bricks: Joe Browns is a Yorkshire based lifestyle fashion brand that started out as a mail-order catalogue. The brand offered bright patterns and colours which were more individual than the other mail-order clothing catalogues in the UK. Simon Brown created the store to cater for those who wanted to feel “confident, liberated, individual, excited, and a little cool”. Their bricks and mortar store, designed by creative agency Dalziel and Pow, opened in 2017 in Sheffield which proved popular with its catalogue customers of 20 years but also gaining new fans with its quirky hand-painted store designs and grand visual designs. Once again proving that customers want to ‘experience’ a brand while shopping in their store.

1. clicks-to-bricks