Missguided

• Year founded: 2009
• Offline store locations: Westfield Stratford, London, Bluewater, Kent
• Number of employees: 500
• Founder(s): Nitin Passi
• Revenue: £205.8 million (2017)

From clicks to bricks: Since its conception in 2009, Missguided has grown 75% year-on-year. This value retailer really resonated with the ‘selfie generation’ who have fueled the Misguided success by providing plenty of user-generated content with their products. Their first move was to open a concession within Selfridges and following that success they opened their first flagship store in 2016 at Westfield, Stratford. providing their audience with Instagram worthy backdrops as well as up to date stock, their popularity shows no sign of slowing. The second store in Bluewater shopping centre, Kent was the next bricks and mortar to appear in 2017. Sole owner, Nitin Passi has also announced a Dubai store opening in 2019.

1. clicks-to-bricks